Consumer Electronics & E-commerce · United Kingdom

Scaling a UK Amazon FBA brand from one product to a 12-SKU catalogue

An Amazon seller scaled from a single phone accessory to a 12-SKU electronics catalogue with FBA-ready prep done in China.

Whitfield Brands Ltd United KingdomConsumer Electronics & E-commerce

12 SKUs

Catalogue in year one

70%

Lower FBA prep cost

2 months

Faster per-SKU launch

The Challenge

James was profitable on one product but stuck: every new SKU meant months of supplier hunting, sample rounds and Amazon compliance headaches. FBA prep in the UK was adding £0.90 per unit and delaying check-ins by weeks.

Our Approach

We built a vetted supplier bench across Shenzhen's electronics ecosystem, standardised sampling with side-by-side comparison reports, moved FBA labelling, poly-bagging and carton compliance into the factory workflow, and shipped direct to Amazon fulfilment centres via DDP sea-air combinations.

The Results

  • Catalogue grew from 1 to 12 SKUs in under a year
  • FBA prep costs cut by 70% by moving prep into the factory
  • Zero Amazon check-in rejections since switching to pre-compliant cartons
  • Launched two months faster per SKU on average
"From sourcing to FBA prep, they handled everything. Our private label launched two months faster than expected."
James Whitfield, Owner — Whitfield Brands Ltd
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